Define your services

As a freelancer, it’s important to define what service you offer. Are you a copywriter? Are you a UX Designer? A Web Developer? Or are you a jack of all trades and offer a full package, like a fully developed website with the copy and graphics provided by you?

The clearer you are with the services you offer, the easier it will be for your client to figure out if you're the right freelancer for them.

Note: The great thing about freelancing is that you’re in control of your tasks. Don’t just pick a service or offer because there’s demand. But ask yourself if you enjoy doing those tasks. Can you see yourself writing copy or developing websites for the next few years?

You can always change your mind, but you might lose out on the reputation you build for yourself, so the longer you stick with a craft the better.

But most importantly: Try to find something that you genuinely enjoy. In the end, it’s your business. And the reason we go freelance is so we can do things our way 😉

What problem are you solving for your client?

Think of the pain points your future clients have. Why do they need to hire someone to do this? Be clear on what you offer, but also what you don’t offer.

Examples

If you’re a UX Designer, you might offer wireframes, user research, audits of existing software but you might decide that you don’t want to create prototypes.

If you’re a Copywriter, you might offer copy for websites and emails, but you might not want to write copy for billboards.

Why does it matter?

You need to be clear on what you offer so you can easily explain it to someone. It also helps to niche down on something. It’s called “T-shaped skills” and can look like this:

Have you heard of Ikigai?

Maybe you've come across some of the posts about ikigai. It's a Japanese concept that translates into "the reason to live". It's to help you discover what truly matters to you. It combines 4 areas:

• What you love

• What you're good at

• What the world needs

• What you can get paid for

You can find more about this on google. But ideally, your service will tick all the boxes. But don't worry if not, even if you tick 2-3 of those, you're winning.

Conclusion

Be clear on what you want to offer. Make it easy for your clients to decide if you're the right freelancer for them.