Work sheet
Brain Dump
How to define your ideal client
Work sheet
Brain Dump
How to define your ideal client
Work sheet
Brain Dump
How to define your ideal client
Define your ideal client
Who are you going to help with your freelance services? The more specific you are, the easier it will be to find those people who will hire you.
Think of a person, not a demographic
If you’re a UX Designer, you probably heard of personas. If you don’t know what a persona is, it’s basically a summary of a crowd or your target audience in shape of one person.
Why does it matter?
It’s much easier to target a person than to target a crowd. When I’m writing these emails, I’m thinking of the person who is reading this, not the demographic behind it. This makes it much easier for me to talk to you and I hope you feel like I’m talking to you directly, and not to a crowd of the however-many people who are reading my blog.
The clearer you are with your persona - aka who you’re going to help - the easier it will be for you to find them.
How to define your client
Where do they work? What does their day to day look like? What platforms do they use? What are their pain points?
But also, what values do they have? If for example, you want to work with start ups, do you want to work with someone who will ask you to work on weekends? Or do you value work-life balance? Do you want to work for a start up that makes a positive impact or just wants to increase their earnings?
Here’s what i’ve put together for my ideal client persona
This persona is based on one of my previous clients. I really enjoyed working with her and hope to work with more clients like her in the future. Mainly because she’d CC me into emails where she’d message the finance team to pay my invoices on time so they don’t risk losing me as a freelancer 🥹 That’s the type of clients I love working with 🙌
✍️ Your turn
Now it's time to define your ideal client. You don’t have to design your persona in a digital way, just using pen and paper and drawing a stick man does the job as well 💪
But if you want to, I’ve used this template to create Julia’s persona above in only 5 minutes.
When you’re done, put your ideal client persona somewhere visible. Print it out and pin it to your desk. Or put it as a desktop background 😅 Just make sure you keep reminding yourself of who you’re helping. It’ll be much easier to target them and finding that ideal client.
👩🏻💻 Free Guide
The exercise described in this blog article is one of the step of my free guide for people who want to create a work life that works for them through freelancing.
Define your ideal client
Who are you going to help with your freelance services? The more specific you are, the easier it will be to find those people who will hire you.
Think of a person, not a demographic
If you’re a UX Designer, you probably heard of personas. If you don’t know what a persona is, it’s basically a summary of a crowd or your target audience in shape of one person.
Why does it matter?
It’s much easier to target a person than to target a crowd. When I’m writing these emails, I’m thinking of the person who is reading this, not the demographic behind it. This makes it much easier for me to talk to you and I hope you feel like I’m talking to you directly, and not to a crowd of the however-many people who are reading my blog.
The clearer you are with your persona - aka who you’re going to help - the easier it will be for you to find them.
How to define your client
Where do they work? What does their day to day look like? What platforms do they use? What are their pain points?
But also, what values do they have? If for example, you want to work with start ups, do you want to work with someone who will ask you to work on weekends? Or do you value work-life balance? Do you want to work for a start up that makes a positive impact or just wants to increase their earnings?
Here’s what i’ve put together for my ideal client persona
This persona is based on one of my previous clients. I really enjoyed working with her and hope to work with more clients like her in the future. Mainly because she’d CC me into emails where she’d message the finance team to pay my invoices on time so they don’t risk losing me as a freelancer 🥹 That’s the type of clients I love working with 🙌
✍️ Your turn
Now it's time to define your ideal client. You don’t have to design your persona in a digital way, just using pen and paper and drawing a stick man does the job as well 💪
But if you want to, I’ve used this template to create Julia’s persona above in only 5 minutes.
When you’re done, put your ideal client persona somewhere visible. Print it out and pin it to your desk. Or put it as a desktop background 😅 Just make sure you keep reminding yourself of who you’re helping. It’ll be much easier to target them and finding that ideal client.
👩🏻💻 Free Guide
The exercise described in this blog article is one of the step of my free guide for people who want to create a work life that works for them through freelancing.
Define your ideal client
Who are you going to help with your freelance services? The more specific you are, the easier it will be to find those people who will hire you.
Think of a person, not a demographic
If you’re a UX Designer, you probably heard of personas. If you don’t know what a persona is, it’s basically a summary of a crowd or your target audience in shape of one person.
Why does it matter?
It’s much easier to target a person than to target a crowd. When I’m writing these emails, I’m thinking of the person who is reading this, not the demographic behind it. This makes it much easier for me to talk to you and I hope you feel like I’m talking to you directly, and not to a crowd of the however-many people who are reading my blog.
The clearer you are with your persona - aka who you’re going to help - the easier it will be for you to find them.
How to define your client
Where do they work? What does their day to day look like? What platforms do they use? What are their pain points?
But also, what values do they have? If for example, you want to work with start ups, do you want to work with someone who will ask you to work on weekends? Or do you value work-life balance? Do you want to work for a start up that makes a positive impact or just wants to increase their earnings?
Here’s what i’ve put together for my ideal client persona
This persona is based on one of my previous clients. I really enjoyed working with her and hope to work with more clients like her in the future. Mainly because she’d CC me into emails where she’d message the finance team to pay my invoices on time so they don’t risk losing me as a freelancer 🥹 That’s the type of clients I love working with 🙌
✍️ Your turn
Now it's time to define your ideal client. You don’t have to design your persona in a digital way, just using pen and paper and drawing a stick man does the job as well 💪
But if you want to, I’ve used this template to create Julia’s persona above in only 5 minutes.
When you’re done, put your ideal client persona somewhere visible. Print it out and pin it to your desk. Or put it as a desktop background 😅 Just make sure you keep reminding yourself of who you’re helping. It’ll be much easier to target them and finding that ideal client.
👩🏻💻 Free Guide
The exercise described in this blog article is one of the step of my free guide for people who want to create a work life that works for them through freelancing.
